Our Mission
Elegance Redefined
Elegance Redefined
Bring Paradigm Shift.
To bring paradigm shift towards women’s well-rounded growth in their key areas of life through the application of sophisticated inner and outer elegance.
Learn MoreOur Goals
We offer one-of-a-kind master classes on elegance, roundtable discussions, eye-opening local and overseas networking and experiences, crafted by master class coach Wendy Siu, in order to inspire and enhance high caliber women to reach successful life path through applying Elegance in four key aspects of life - Professional, Personal, Family and Social Life.
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Our Members’ Benefits
Unlock the Elegance Advantage
Unlock the Elegance Advantage
Why Elegance Matters
True success is not just about achievements—it is about poise, wisdom, and the ability to navigate the complexities of an international world with confidence and charm. We believe that elegance is a powerful force that enhances personal and professional influence, fosters meaningful connections, and creates lasting impact.
At The Elegance Institute, we are redefining elegance for the modern woman—not as a superficial standard, but as a holistic philosophy that integrates resilience, cultural intelligence, and strategic refinement.
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Founder & CEO
Knight of the National Order of the Légion D’Honneur, France Officer of the National Order of Merit, France See Wendy's Profile
Wendy Siu
Wendy Siu is the Founder & CEO of the Elegance Institute. She is the figure and master coach of the Institute, steering the strategic development of the Institute.
Wendy is a distinguished leader in international trade, commerce, and cultural diplomacy, with 28 years in the luxury lifestyle sector. She is dedicated to elevating women through the virtues of elegance.
Accolade:Knight of the National Order of the Légion D’Honneur, France Officer of the National Order of Merit, France See Wendy's Profile
Who We Empower
A Legacy of Timeless Elegance and Success
Our institute is designed for women of substance who aspire to refine their presence, elevate their influence, and master the art of elegance in both business and life.
Quarterly roundtable to meet influential figures and female business leaders, engage a prestigious network of leaders and peerss
Curated art tour to esteemed gallery, cultural institutions, auction house and museums and meet influential art leaders
Our Edge
What Makes Us Unique?
The only Institute of its kind, we go beyond etiquettes. Our methodology integrates:
Coach of Elegance
Become An Impactful Coach of Elegance
Step into your next chapter of purpose with the Elegance Institute’s Coaching Programme—a transformative experience designed for those who aspire to uplift others while refining their own influence.
Join us in our mission to bring paradigm shifts through the power of elegance, uplift other women—and help shape a more graceful, thoughtful, and elevated world.
Learn MoreOur Partners
