Founder & CEO
Wendy Siu
Wendy Siu is the Founder & CEO of the Elegance Institute. She is the figure and master coach of the Institute, steering the strategic development of the Institute.
Wendy is a distinguished leader in international trade, commerce, and cultural diplomacy, with 28 years in the luxury lifestyle sector. She is dedicated to elevating women through the virtues of elegance.
Life-time French National Medals and Honor
- Chevalier Knight of the Legion of Honor, France – July 2022 to Present Chevalier de la Légion D’Honneur, France
- Officer Knight of the National Order of Merit, France – May 2012 to Present Officer de l’Ordre national du Mérite, France
- Chevalier Knight of the Legion of Honor, France – April 2005 to 2012 Chevalier de l’Ordre national du Mérite, France
Other Titles & Responsibilities
- Honorary President – Institute International - Les Lumières de Paris, June 2024 to Present, HK Chapter
- President – Institute International - Les Lumières de Paris, HK Chapter, September 2018 to May 2024
- Commercial Letting Panel Member – West Kowloon Cultural District Authority of Hong Kong, December 2024 to Present
- HK France Business Council Member – Hong Kong Trade Development Council, in collaboration with MEDEF in France, February 2022 to Present
- Honorary Advisor – International Culinary Institute, International Hospitality Institute & Chinese Culinary Institute of HK VTC, May 2024 to Present
- Supervisory Board Member – Laurent-Perrier, France, July 2016 to July 2022
- Vice President, Executive Board Committee – Alliance Française of HK, April 2005 to Present
- Trade Advisor – French Foreign Trade Advisor, CCE HK, January 2013 to January 2019
- Conseiller du Comité Hong Kong des Conseillers du Commerce Extérieur
- Honorary Advisor – King Yin Lei Heritage Foundation, June 2024 to Present
Board of Advisors
Collaborating with visionary leaders and trusted partners to foster innovation, excellence, and sustainable growth at Elegance Institute.
Alain Caradeauc
Secretary General of Les Lumières de Paris HQ, President of HEC Alumni Luxury & Cosmetics Hub, France
Alan Way
Executive Director/CEO, Louis XIII, New York, U.S.A
Nicole Rolet
Founder/CEO, Chêne Bleu winery, Harvard Advanced Leadership Initiative Partner, Delegate of Global Female Leaders Summit, London, HK
Kam Shing Kwang
North Asia Chairman/CEO HK, JP Morgan, Hong Kong/mainland China/Asia
Selected Partners
Carine Brown
Lifestyle Specialist, Morocco/France
Catherin Kwai
Founder Kwai Fung Hin Gallery, Hong Kong/China
Countess Marie de Tilly
Founder/Etiquette Coach of Marie de Tilly, Professor of EIML (Ecole internationale de marketing du luxe), France
Michael Wagner
Former Entrepreneur of Charles Paris turned luxury craft artist, Paris/Lisbon, France/Portugal








