Founder & CEO
Wendy Siu
Wendy Siu is the Founder & CEO of the Elegance Institute. She is the figure and master coach of the Institute, steering the strategic development of the Institute.
Wendy is a distinguished leader in international trade, commerce, and cultural diplomacy, with 28 years in the luxury lifestyle sector. She is dedicated to elevating women through the virtues of elegance.
Life-time French National Medals and Honor
- Chevalier Knight of the Legion of Honor, France – July 2022 to Present Chevalier de la Légion D’Honneur, France
- Officer Knight of the National Order of Merit, France – May 2012 to Present Officer de l’Ordre national du Mérite, France
- Chevalier Knight of the Legion of Honor, France – April 2005 to 2012 Chevalier de l’Ordre national du Mérite, France
Other Titles & Responsibilities
- Honorary President – Institute International - Les Lumières de Paris, June 2024 to Present, HK Chapter
- President – Institute International - Les Lumières de Paris, HK Chapter, September 2018 to May 2024
- Commercial Letting Panel Member – West Kowloon Cultural District Authority of Hong Kong, December 2024 to Present
- HK France Business Council Member – Hong Kong Trade Development Council, in collaboration with MEDEF in France, February 2022 to Present
- Honorary Advisor – International Culinary Institute, International Hospitality Institute & Chinese Culinary Institute of HK VTC, May 2024 to Present
- Supervisory Board Member – Laurent-Perrier, France, July 2016 to July 2022
- Vice President, Executive Board Committee – Alliance Française of HK, April 2005 to Present
- Trade Advisor – French Foreign Trade Advisor, CCE HK, January 2013 to January 2019
- Conseiller du Comité Hong Kong des Conseillers du Commerce Extérieur
- Honorary Advisor – King Yin Lei Heritage Foundation, June 2024 to Present
Co-Founder
April Lam
As one of Hong Kong’s rare serial female entrepreneurs operating in Southeast Asia, April brings a wealth of real-world knowledge in navigating cross-cultural business landscapes, particularly in the emerging ASEAN region.
Through her lens of cultural resilience, refined leadership, and female entrepreneurship, April offers unique insights on how elegance is not only a personal virtue—but a strategic tool in building global influence, navigating complexity, and leading with authenticity.
HK-ASEAN Female Business Leader
- Founder - Aello Consulting, edge Summit and NoOn Technology
- Female Tech founder
- Subject Matter Expert in market-entry, luxury, FMCG, marketing & PR
- Certified ESG Planner CEP®
- 10 Years living and running business in Indonesia and Vietnam
- Clients Included Fortune500, listed companies, SMEs and start ups
Media, Lecturer & Influencer
- Guest Presenter of RTHK
- CUHK Alumni Entrepreneur Association, Committee Member
- Indonesia Director Asia Pacific Branding & Franchising Association
- Indonesia Representative Asian General Chamber of New Retail
- Producer and Anchor Youtube Channel “ASEAN Good Timing”
- PR Advisor Thrive Hong Kong Charitable Ltd
- Lecturer at HKUSpace